December 16, 2008
A website without a content strategy is like a speeding vehicle without a driver. Learn why content matters and how to do it right.
Content-tious Strategy
by Jeffrey MacIntyre
Every website faces two key questions: 1. What content do we have at hand? 2. What content should we produce? Answering those questions is the domain of the content strategist. Alas, real content strategy gets as little respect today as information architecture did in 1995. MacIntyre defines the roles, tools, and value of this emerging user experience specialist.
The Discipline of Content Strategy
by Kristina Halvorson
It’s time to stop pretending content is somebody else’s problem. If content strategy is all that stands between us and the next fix-it-later copy draft or beautifully polished but meaningless site launch, it’s time to take up the torch—time to make content matter. Halvorson tells how to understand, learn, practice, and plan for content strategy.
